Digital Marketing Specialist @ Oracle
Last date to Apply: 05 Apr 22, 12:35 PM IST
Location: Banglore, Karnataka, India
Job Description:
Provide support to digital marketing activities that optimize the online user experience, increase marketing effectiveness
Assist in the creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses
Drive traffic which ultimately generates a sales pipeline
Ensure localized content is leveraged for all digital marketing channels including, web, social, paid to advertise, and outbound emails
Conduct analysis for programs effectiveness and use the findings for market site enhancements and to leverage optimization of all digital programs
Collect and analyzes digital/ internet/ website/ mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data-driven decision making
Assist with conducting basic application of statistics-based market intelligence to business issues
Monitor and analyzes site performance and review tracking metrics to provide solutions to increase search engine ranking and create marketing personas/ audience profiles
Requirements:
Experience in the field of Digital Marketing
Experience executing social media campaigns
Bachelor's degree in marketing or business
Knowledge of MS Excel and Powerpoint
Must be able to juggle multiple projects at the same time
Incredible attention to detail
Problem-solving skills
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